Craig Burton
Hi, I'm Craig Burton, General Manager People and Communications at the Adelaide Football Club.
Works at the Crows as their GM of People and Communications also a keen Surf Ski paddler for Glenelg SLSC and likes the odd bike ride with the Redliners.
Craig Burton's Background
Craig Burton's Experience
General Manager People and Performance at Adelaide Football Club
November 2006 - October 2009
Manager Innovations, Systems and Projects at Adelaide Football Club
April 2005 - October 2006
Sales Manager at Coopers Brewery
April 1995 - April 2005
General Manager - People & Communications at Adelaide Football Club
November 2009
The role has two areas of responsibility - Human Resources and Communications. It is responsible for leading the club in developing and implementing the human resource, organisational development as well as communications functions such as digital communications, creative, branding, media liaison and overall positioning through campaign development.
Working closely with General Managers, senior management and staff, key responsibilities include day to day management of staff resourcing issues and maintenance of, and improvement to, HR systems and processes. The major focus of the role includes recruitment, induction, performance management, training, development, conflict resolution, remuneration and development of retention initiatives, together with managing the day to day communication activities of the Club through the traditional and digital networks.
Additionally, the position participates as a member of the Management Team to develop HR related initiatives, business strategy development that contribute to the evolution of the club as a leader in the sporting arena.
The coordination of the quality management system and innovations program is also a priority in this role.
Craig Burton's Education
Deakin University
2005 – 2011
MBA
University of South Australia
1999 – 2003
Bachelor of Management (Marketing)
Concentration: Business
Adelaide TAFE
1990 – 1992
Diploma
Concentration: Accounting
Plympton High School
1976 – 1980
Matriculation
Craig Burton's Interests & Activities
Surf Life Saving (Coaching and Surf ski competitions)
Football (Junior Coaching)
Kayaking (Coaching and masters competitions)
General Business Strategic Planning Facilitator
Communications Strategic Planning Facilitator