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Craig Burton

Hi, I'm Craig Burton, General Manager People and Communications at the Adelaide Football Club.


Works at the Crows as their GM of People and Communications also a keen Surf Ski paddler for Glenelg SLSC and likes the odd bike ride with the Redliners.

Craig Burton's Background

Craig Burton's Experience

General Manager People and Performance at Adelaide Football Club

November 2006 - October 2009

Manager Innovations, Systems and Projects at Adelaide Football Club

April 2005 - October 2006

Sales Manager at Coopers Brewery

April 1995 - April 2005

General Manager - People & Communications at Adelaide Football Club

November 2009

The role has two areas of responsibility - Human Resources and Communications. It is responsible for leading the club in developing and implementing the human resource, organisational development as well as communications functions such as digital communications, creative, branding, media liaison and overall positioning through campaign development. Working closely with General Managers, senior management and staff, key responsibilities include day to day management of staff resourcing issues and maintenance of, and improvement to, HR systems and processes. The major focus of the role includes recruitment, induction, performance management, training, development, conflict resolution, remuneration and development of retention initiatives, together with managing the day to day communication activities of the Club through the traditional and digital networks. Additionally, the position participates as a member of the Management Team to develop HR related initiatives, business strategy development that contribute to the evolution of the club as a leader in the sporting arena. The coordination of the quality management system and innovations program is also a priority in this role.

Craig Burton's Education

Deakin University

2005 – 2011

MBA


University of South Australia

1999 – 2003

Bachelor of Management (Marketing)

Concentration: Business


Adelaide TAFE

1990 – 1992

Diploma

Concentration: Accounting


Plympton High School

1976 – 1980

Matriculation


Craig Burton's Interests & Activities

Surf Life Saving (Coaching and Surf ski competitions) Football (Junior Coaching) Kayaking (Coaching and masters competitions) General Business Strategic Planning Facilitator Communications Strategic Planning Facilitator

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